Craftsman carefully roasting coffee beans in an industrial setting

The GFY! Story

How we went from being fed up with weak coffee to creating a brand that doesn't mess around.

No Bullsh*tStrong AFUnapologeticAttitude
The Origin Story

It Started With Frustration

We were tired of coffee that tasted like dishwater. Weak, flavorless brews that couldn't wake up a hummingbird, let alone get us through a Monday morning.

After one particularly disappointing cup from a fancy café that charged $7 for what tasted like brown-tinted water, we'd had enough. If no one else was going to make coffee with attitude, we would do it ourselves.

And that's how GFY! Coffee was born – out of pure frustration and a desire for coffee that kicks you in the teeth.

Craftsman roasting coffee beans in an industrial roaster
Tattooed craftsman working with an industrial coffee roaster with steam rising
The Process

No Compromise Roasting

We source our beans from farms that share our no-BS philosophy. Then we roast them dark. Really dark. The kind of dark that makes weak coffee drinkers nervous.

Our roasting process is designed to bring out the boldest, most intense flavors possible. We're not interested in subtle notes of blueberry or hints of chocolate. We want coffee that punches you in the face and says "Good morning, sunshine!"

If you're looking for a gentle wake-up call, look elsewhere. GFY! Coffee is for the bold.

Our Philosophy

The GFY! Philosophy

GFY! isn't just about strong coffee. It's about living life with attitude. It's for people who don't have time for mediocrity.

Bold Flavor

We don't do weak coffee. Our beans are roasted to bring out intense, powerful flavors that will wake you up and kick your day into high gear.

High Caffeine

Our coffee packs a serious punch. We select beans with naturally high caffeine content and roast them to maximize their energy-boosting potential.

No Compromise

We don't cut corners. From bean selection to roasting to packaging, we maintain the highest standards to deliver coffee that lives up to our name.

Ready to Try Coffee with Attitude?

Join the thousands of coffee drinkers who've said goodbye to boring brews and hello to GFY! Coffee.